Dear My Taste
Cleint
A brand
YEAR
2022
SCOOP
Logo | Package | Contents
WORK WITH
Web | Kim Dong-hyeon, Sim Ji-woong
Cultural Insight
Tastes become more refined, and those refined tastes evolve into branches of more refined tastes.
While the fragrance market used to be led by luxury fashion brands in the past, it has gradually begun to reflect the evolving preferences of individuals.
As people start to delve more into their preferences and details, there has been a growing interest in 'niche perfumes tailored to my taste'.
While the fragrance market used to be led by luxury fashion brands in the past, it has gradually begun to reflect the evolving preferences of individuals.
As people start to delve more into their preferences and details, there has been a growing interest in 'niche perfumes tailored to my taste'.
Brand Strategy
Personalized preferences are exclusively tailored to oneself,
where scents that can only be perceived through olfaction are visually 'seen', 'felt,' and 'explored' through 'perfume' to provide customized taste services.
Therefore, we have developed our brand with the core mission of providing a space where individuals can find their own preferences.
where scents that can only be perceived through olfaction are visually 'seen', 'felt,' and 'explored' through 'perfume' to provide customized taste services.
Therefore, we have developed our brand with the core mission of providing a space where individuals can find their own preferences.
2/ BRNAD LOGO
Bookmark that checks my own taste as a design motif.
Implying Dear My Taste's core value, which explores and connect user's tastes.
Implying Dear My Taste's core value, which explores and connect user's tastes.
3/ Slogan
4/ Colour, Typeface System
5/ BRNAD Contents
6/ Application
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